Korean Cosmetics: The New Trend In The Beauty Industry
February 9, 2010 by Tyron Winston
Filed under Skin Care
Korean cosmetics are a popular in Asia and quite impressively, they are seizing the Western lands as well with similar accolade.
Go into a beauty shop and Korean cosmetics can never be missed. Their prominence goes beyond the Korean borders. With the broad fame of Korean pop culture, Koreans' influence on other people has taken a long way - from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still new in the market, but they have been recognized so easily that their counterparts have been dramatically challenged. In fact in 2009, Korea's cosmetics industry grew by 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more appealing to beauty aficionados. They are fabulously and fashionably packaged that women are so drawn to them. This form of packaging is believed to be higly important for stylish women.
The high spendings on cosmetics and skincare products in Korea are never a question as being physically gorgeous is a big deal to South Koreans. And because they have form of set the criteria for what beauty should be - fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, imitating them.
You can see how a number of Asian women are going crazy for over Korean products. One obvious edge of Korean cosmetics over their competitors is the price. Apparently, Korean cosmetics are cheaper than other top Asian and Western brands yet promise the same or even better results. Furtheremore, Korean cosmetics are cheap as they follow a simplified distribution scheme (from headquarters directly to distribution outlets) thereby lowering operational costs.
Korean cosmetics have established their niche all through outthe world so that Korea's image has gone from kimchi to everything.
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